Performance Designed Products (PDP) have teamed up with Eiconic Games to create a game that takes toy testing to new extremes. Squeeballs,released in October 2009 for Wii, Playstation3 and Xbox360 games consoles, are 12 adorable toy characters that have to go through rigorous destructive and environmental tests before being sold in toy shops around the world.
Players must cook, slice, blow up, bat, bowl, bounce and shoot the Squeeballs through over 150 mini game challenges. PDP approached our team to create a 60 second intro animation for the game along with a television commercial, eleven mini game intros and a short outro.