Bentley Bentayga – Configurator

A total of 245,709 assets were developed and delivered as part of the project, across Bentley’s nine configurator views, with the Realtime team led by Senior Producer Graham James delivering on the usual standard of world-class visual fidelity.

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“Bentley’s configurator manages to achieve the seemingly impossible task of capturing the full extent of options, finishes and craftsmanship available on its vehicles and our team is very proud to have been involved in wrapping all of this up in almost a quarter of a million assets that convey every element of the Bentayga in a realistic, believable and engaging way.”

Paul McSweeney

Automotive Account Director

What did we do?

Data Prep


2D Configurator

Material Scanning

Ordering Systems Integration

Asset Generation

245,709 assets developed and delivered

The Results

In addition to the Mulsanne and the all-new Continental GT online configurators completed in early 2018, we were commissioned by Bentley Motors’ in-house Virtual Media Team to complete the picture with the 2019 Model Year Bentayga.

As well as the Bentayga’s striking and luxurious overall exterior and interior design, eighty-five paints, twelve alloy wheel designs, fourteen main and eleven secondary hide colours, nine veneers and three stitch types were faithfully reproduced to give Bentayga customers and prospects the most realistic insight into the millions of possible colour and trim combinations available, to satisfy their every desire.

As is also the case with this extremely complex, hand-built vehicle, Graham’s team was also deeply involved in Bentley’s own process for loading, managing and outputting the correct assets to depict all of the options and combinations of options available, as they’re selected on the configurator.

Talk to Paul on +44 (0)1772 682363 or email on [email protected] to understand more about how we could support you with your configurator projects, as well as Marketing imagery, cinematics and AR/VR experiences.