"REALTIME really provided an extra dimension to this winter campaign to provide extra flexibility and wider possibilities to deploy our new Brand positioning ‘Luxury should be lived in’. The backgrounds shot in the Alps to complement the overall look and feel of the initiative were fantastic and the work to integrate the cars in CGI into the scene by the team is, as usual, second to none."
Damien Cauvet
Section Manager Advertising and Publishing for Infiniti Europe
Data Prep
Garaging
Marketing Imagery
Technical Movie
Live Action
HDRI
The Results
Last winter, we partnered with Infiniti to deliver assets to showcase the global concern’s intelligent all-wheel-drive system, as part of the ‘Drive to Become Limitless’ campaign to deploy an all-new Brand Platform for the promotion of Infiniti’s entire range of cars on sale in Europe, including the Q30, QX30 and Q50.
Against the stunning backdrop of the Alps and working alongside a live action shoot crew, the REALTIME team first shot a set of photographic HDRI backplates to perfectly integrate with the assets being created elsewhere. We then delivered a series of ‘Key Visuals’ of the vehicles individually, in pairs and as a complete range on those backplates in photo-realistic CGI to lead the stills element of the campaign.
The campaign is now live across Infiniti’s European Websites and the result is the perfect mix of thrilling live action and engaging CGI assets to drive home the technical advances inherent in every Infiniti.
“The partnership with Infiniti was an opportunity to use visual storytelling to blur the lines between reality and CGI and literally get under the skin of the cars. This has allowed the end user to experience them from an entirely new perspective with breath-taking realism and attention to detail”
Paul McSweeney
Client Services Director