Insights from Paul
22 December 2021
CIIE 2021 with Apollo Automobil
We are delighted to have produced a bespoke marketing film to showcase at CIIE, in Shanghai, to introduce Apollo‘s EVision S Sportscar to the world. With a new generation of drivers and passengers in mind, the Apollo experience represents a bridge between digital and analogue lifestyles. Our promotional film sets the car against a hyper…
19 October 2021
What innovations will drive the electric car trend in the future?
Although September saw car sales fall to their lowest levels in 23 years, EVs had their highest market share for a month on record – 15.2% of all cars sold. With the UK government planning to stop sales of purely petrol and diesel cars by 2030, this number will no doubt rocket up soon. But are we ready for it? As of…
12 July 2021
Goodwood Festival of Speed 2021: Review
For the car enthusiasts among us, it was encouraging to see the Goodwood Festival of Speed take place after a Covid-enforced hiatus last year. The event opened its doors last Thursday as part of the UK Government’s Event Research Programme and as such could run at full capacity as far as visitors were concerned, although…