The launch of our immersive 3D configurator marks a major milestone not only for Princess but for the yacht industry as a whole. For the first time, clients can step inside a fully interactive representation of their yacht, tailoring every detail to their vision.
Will Green
CEO, Princess Yachts
Data Prep
3D Real-Time Configurator
Beauty Movie
THE RESULTS
Leveraging our experience with the world’s leading automotive brands, Princess Yachts partnered with REALTIME to create a fully interactive 3D experience – allowing owners and buyers to explore and customise their yacht with both creative freedom and technical precision. The configurator allows clients to walk through configurable layouts spanning every deck, tailoring each area to suit their lifestyle. Every detail can be customised, from timber finishes and complementary colour palettes to exterior paint in both Standalone and Azure sprays. Owners can also choose from a range of interior and exterior lighting schemes, bringing their personal vision of life on board to vivid reality with every detail considered.
The configurator goes beyond static design with a suite of dynamic animations designed to showcase their yacht. Seven distinct sequences allow clients to experience the yacht as though they were already on board, controlling every area from the bathing platform submerging into the sea to the rise and activation of the saloon television. Each movement transforms design into lifestyle, allowing clients to imagine every moment of life on board.
Every configuration is placed within a beautifully rendered environment that frames the yacht in context, whether viewed in real time or as part of a cinematic presentation. Owners can even generate a bespoke movie of their configuration, showcasing their choices of layout, finishes and features in striking visual detail.
Discover the Princess Yacht’s Range: https://www.princessyachts.com/
It's been a joy to be allowed behind the scenes at Princess Yachts to really understand how we can add value to the sales process. We've been able to help the team to in turn help their clients to visualise their next dream yacht in real time, which has really unlocked new possibilities and brought the whole commissioning experience up to a new level.
Paul McSweeney
Head of Automotive