Lotus Emira Configurator now live

The Lotus story continues with a new icon: Emira. We are proud to have supported Lotus Cars in creating an advanced 360-degree configurator and fully configurable CG movie; taking the Emira out of the showroom and into the real world, in the ultimate customer journey. 

The configurator creates thousands of different iterations of the Emira. Choose from a range of distinctive paint colours to your choice of alloy wheels, brake callipers, black pack and interior details, all viewed within three distinctive environments which allow the colours to come to life under a range of lighting conditions. We see the car in a photographic studio, under artificial light, in the famous Lotus Design Studio in daylight and finally on the Big Sur highway in California in intense sunlight.  

What colour will you choose?