Hennessey Venom F5: Configurator

Don’t Mess With Texas: American hypercar heroes, Hennessey® Special Vehicles, challenged REALTIME to create the most visually stunning, dynamic, future-proofed 3D configurator the market has ever seen. So, that’s exactly what we did.

Talk to us

The team at REALTIME were a joy to work with, going above and beyond in delivering what we believe is the world’s greatest 3D configurator. They’ve managed to capture our brand’s exceptionally American spirit and the configurator they’ve developed is already working hard for us, helping our customers, sales team, and dealer partners throughout the vehicle specification process. We really couldn’t be happier with the result, and we look forward to an ongoing relationship with REALTIME, continuing to develop ground-breaking visualization programs into the future.

Nathan Malinick

Director of Design, Hennessey

What did we do?

Data Prep

3D Real-Time Configurator

Beauty Movie


Collaborating closely with Hennessey meant being fully embraced by their home-grown, petrolhead community. Their distinctive cowboy culture mixed with enthusiasm for traditional muscle cars and motorsports and state-of-the-art engineering, see them building cars and trucks that wow the industry. We were so excited to take on the challenge of highlighting the art of the Venom F5 hypercar, delivering a state-of-the-art 3D configurator in all its derivatives. Featuring full interaction, entire bespoking opportunities, and beautifully lifelike environments – showcasing the very best of Texas. 

All variants of the Venom F5 are explored in full; with each paint, material, and finish able to be viewed instantly. In addition, we add truly bespoke colour wheels for the most creative of customers wishing to enjoy their vehicle with one-off custom paint, paint flake, leather, and stitching colour.

Recognising that the Venom F5 represents a significant investment and will, in many cases, be finalised only after several customer sessions, we allow the customer to leave details and save previous configurations. These can then be presented and loaded for subsequent sessions, giving the customer an entirely unique buying experience tailored to their needs.

Within the configurator, there is a vast offer structure that includes four versions of the F5: Venom F5 Coupe, Venom F5 Roadster with a removable roof option, and different road wheel options,. Venom F5 Revolution Coupe with a unique rear wing, front splitter, front dive planes, roof scoop, and different wheel options, and finally, the Venom F5 Revolution Roadster has all elements of the Revolution Coupe, plus a removable roof panel and different wheel options. Both the exterior and interior can be fully customised with over fifty variations of paint and material colours.

Each car can be configured in two stunning environments; one in an indoor photographic studio and the other outside in the Texan sunshine. The outdoor environment is a specifically chosen location in and around the Hennessey factory in Sealy, Texas.

Once the customer has fully configured their perfect car, they will receive a comprehensive package that includes specification images, customer PDF file based on the customer’s session with the Hennessey Team to seamlessly provide to their nominated email address, to be sent and viewed instantly at the customer’s leisure on their phone, tablet, or home PC. 

The infectious nature and attitude of Nathan, Brycen and the rest of the team at Hennessey really drove us to push the boundaries of this configurator as much as the Venom F5 pushes the boundaries of physics. The configurator incorporates both of our company personalities and beliefs and has resulted in something we both feel immensely proud of. They say everything is bigger in Texas, so we just made sure that our combined ideas measured up to that statement.

Michael Dickinson

Senior Producer, REALTIME

Play full video