Lotus Cars Final Edition Elise and Exige – Going. But not Quietly.

This Spring, REALTIME is supporting Lotus with the campaign to launch the final iterations of the iconic Lotus Elise and Lotus Exige, marking the end of 25 and 21 years of production respectively.

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“Once again, REALTIME stepped up to the plate and delivered stunningly photo-real configurator assets, imagery and launch movie to support the launch of our Final Edition models. We never fail to be staggered by the quality of the work, the positive attitude of the team and the fast turnaround.”

Oli Brand

Head of Global Marketing Communications, Content and Campaigns, Lotus Cars

What did we do?

Data prep


Configurator assets

Marketing Imagery

Marketing Movies


The Results

As buyers rush to secure a slice of Lotus history with these cars, we have produced new configurator assets to support two new ‘Final Edition’ Elise and three new ‘Final Edition’ Exige derivatives as well as a series of stunning stills and two tease/reveal movies for the cars, showcasing their new and unique colours, features and under-the-skin upgrades.

The results are a suite of stunning, photo-realistic assets to support Lotus Cars’ efforts to find these Final Edition cars homes during the early part of 2021. We can’t help but think that they won’t have much trouble with that but the movie and stills, all driving enthusiasts to the fabulous configurator, will make for a gripping journey to delivery day for each customer.

“It’s always a great pleasure to be working with Lotus Cars, a brand with such history and authenticity. The variety of challenges to deliver this project to a world-class standard have been overcome well due to the great relationship we enjoy with the team in Hethel and we look forward to seeing how well the Final Edition models perform in the market.”

Sion Chaisty

3D Build Supervisor, REALTIME

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