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Category: Automotive

Lotus Emira Configurator now live

The Lotus story continues with a new icon: Emira. We are proud to have supported Lotus Cars in creating an advanced 360-degree configurator and fully configurable CG movie; taking the Emira out of the showroom and into the real world, in the ultimate customer journey. 

The configurator creates thousands of different iterations of the Emira. Choose from a range of distinctive paint colours to your choice of alloy wheels, brake callipers, black pack and interior details, all viewed within three distinctive environments which allow the colours to come to life under a range of lighting conditions. We see the car in a photographic studio, under artificial light, in the famous Lotus Design Studio in daylight and finally on the Big Sur highway in California in intense sunlight.  

What colour will you choose?

REALTIMERS: Cristina Bidiu, UE4 Auto Artist

If there’s one thing we love more than VFX, it’s our team. In our new series, REALTIMERS, we are showcasing the people behind the pixels to see what makes them tick. 

This month it’s Cristina, our UE4 Auto Artist, who loves Rick and Morty and became obsessed with the world of CGI in high school. 

Name & job title:  

Cristina Bidiu, UE4 Artist 

So, where do you fit in?  

I learned to be more of a generalist over the years, but I do have a soft spot for beautiful environments and automotive. 

How did you get your start in the industry? 

I came across the CGI industry for the first time when I was in high school, and I was mesmerised by it. It took me 8 years from that realisation to actually become a CGI Artist, but I can say it was worth it. I do love what I do. 

Your superpower?  

I never give up! 

What inspires you on the day-to-day? 

Being alive – I try to let myself be inspired every day by simple things, like the smell of winter when you open the window. 

Your desert island luxury: 

Rick and Morty and My Little Pony! 

Your soundtrack: 

Instrumental music. 

If you could work with anyone, who? 

I would have liked to work with the American astronomer Carl Sagan, and make beautiful CGI for Cosmos. 

If not this, then what?  

A teacher, probably. 

Why REALTIME? 

I like REALTIME because they treat me like a human and not a resource. REALTIME fulfils all my needs. 

People would be surprised that…  

I did bodybuilding in my youth! Haha. 

Advice you’d give yourself if you were just starting out? 

Be patient and keep going. You’ll get there. 

 

REALTIME 2021 Showreel

We’re proud to showcase (& celebrate!) the wonderful work crafted by our team across the last year – including spellbinding VFX for TV, action-packed cinematics and epic trailers for video games, through to stunningly photorealistic automotive CGI.

We wish all of our team, clients and friends a wonderful new year. We can’t wait to see what 2022 has in store!

CIIE 2021 with Apollo Automobil

We are delighted to have produced a bespoke marketing film to showcase at CIIE, in Shanghai, to introduce Apollo‘s EVision S Sportscar to the world.

With a new generation of drivers and passengers in mind, the Apollo experience represents a bridge between digital and analogue lifestyles. Our promotional film sets the car against a hyper modern environment to showcase the innovative, unique design and ethos of the sportscar.

“To support our presence at CIIE 2021, in Shanghai, we needed to partner with a studio to help us to deliver our statement of intent to our audience; to produce for us a movie to showcase the spectacular Project EVO Hypercar in action and to introduce the EVision S Sportscar concept to the world and all that this means to us as Apollo Future Mobility Group.

The team at REALTIME has met and exceeded all our requirements and in a hugely compressed timescale. It was a great pleasure to work with this hugely enthusiastic, flexible and talented team.” Matthew Knott, Chief Marketing Officer, Apollo Future Mobility Group.

At REALTIME, we are dedicated to being the sort of CGI partner that collaborates with you to deliver the best work, using our knowledge of the automotive industry – and that of the TV and video game industries – to create cutting-edge solutions. If you would like to find out more, get in touch with me at [email protected].

We support Safe in our world for our 2021 Christmas charity

We are proud to support Safe in Our World for our Christmas charity this year.The charity works to foster positive mental health wellbeing and deliver support not only for players but also developers, publishers, retailers and the other incredible folk and teams who make up the video games industry. As well as donating, we’ll be working with them further as an industry partner in the new year.

We wish all our clients, friends and partners a wonderful festive season and look forward to working with you in the new year!