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Author: Lauren Brady

Getting back on track

The last few months have been a tumultuous and unprecedented time for all. No one will have gone unaffected, and we are all recovering at our own pace. Businesses have to navigate a world of lockdowns, which makes projects difficult if it requires an international effort, or even any kind of logistical effort. It’s what some are calling the ‘new normal’ and it likely isn’t going anywhere.

It means we all have new challenges to contend with, unlike anything we’ve had to face before. Along with the usual quirks of a project, now there are social distancing requirements and stringent cleaning rotas. And the automotive industry has its own unique issues that we’re all adjusting to. 

It’s a stark difference from this time in any year gone by. We would usually be preparing for winter shoots, but it isn’t an option anymore. So, with a few months of working with these restrictions under our belt, how can we manage our operations while still weathering this storm?

 

New restrictions

Depending on where you are in the world, your country will have its own rules and regulations around how you should handle the pandemic. Here in the UK, that means a three-tier system that affects regions differently and changing government regulations. And these pervade every aspect of our working lives.

If you’re currently working in an office, this might mean desks are spaced apart and only some of the staff are present. Even if you’re working from home, this means there’s a digital wall between staff that might not have been there before.

In the auto market, we face many of the same restrictions. At a dealership, you’ll see desks taped off and perspex screens separating sales associate and customer. In manufacturing facilities, workers have to navigate working with the equipment while avoiding any potential outbreak. And for anyone trying to organise a physical shoot, how do you approach having multiple people on set? Those in TV and film have been isolating their entire staff and working in bubbles, something REALTIME’s own TV and film department has discussed at length.

What we can do is remain optimistic and make the most of the situation. We’ve had to adapt to working from home and learn how to collaborate in a changed world. But most of us have experience of working across borders, so we were more than capable of stepping up to the challenge. For on-set shoots, it gets more complicated, as we mentioned above. It requires some creative thinking to navigate these restrictions and find ways to accomplish your tasks in a digital way rather than a physical one.

 

Working differently

There are some areas where it’s hard to avoid the changes. Going back to manufacturing facilities, they were definitely affected – UK car manufacturing fell by 99.7% in April. As they opened up, they had to work within the restrictions laid out by the government. It’s all essential but equally slows us down.

We know of many auto brands that have had to cancel live-action shoots as their very feasibility is now in question. Take Mumbai-based photographer Kunal Kelkar, for example, who had to cancel his trip to Tuscany with Lamborghini.

Indeed, spending fell across the board in the advertising industry. Across Europe, it fell by 9% and three of this year’s quarters are expected to feel the brunt even harder than in the 2008 financial crash. 

But there is more optimism now than there was only a few months ago. In a recent email to its members, Steve Davies, chief executive of the Advertising Producers Association (APA), spoke of their latest COVID-19 shooting guidelines: “These guidelines are about two things. First and foremost, safety. But secondly, and importantly, demonstrating to clients and agencies that we can manage productions in a way that minimises coronavirus risks and therefore gives them confidence that they can commission productions.”

“[They] will be an important step in giving agencies and their clients confidence that sound guidelines are in place and that with the commitment of APA members to implement them, they can work with APA members to make films.”

While many productions are now showing it can be done, it is deeply complicated and makes you consider whether it is worth it. But it has inspired people to take a novel approach and do what they can from their own home offices. Such as this ad from SKODA made using toy cars. Or this genius one from Dacia.

This situation has shown there really is no limit to our creativity and we can create stunning work under the most dire of circumstances. Other simple alternatives might include touching up old pictures? Or giving them new backgrounds to give them fresh life? You could even focus on shorter, 3-second sweep movies (or other digital services) that can give you some new assets to work with.

The last few months have been hard and they will no doubt continue to challenge us. But we can still stand up to the problem and make the most of it in whatever way we can. Now that we’re back to full-steam (or as close as we can be), we have the skills to improve what we do even more. The stories above, and from other industries, show us there are solutions available. We just have to be willing to find them.

REALTIME is here for all of our clients right now. If you want to share the lessons we’ve both learnt during these last few months, get in touch at [email protected].

Are we ready for the “Netflix of gaming”?

The games industry is currently holding its breath. The start of the next gen battle is almost begun and we have some prices at last. The Xbox Series X and its smaller companion, the Xbox Series S, will cost $499 and $299 respectively (around £449 and £249). The PS5 is on an even playing field, with a cost of $499 for the standard edition and $399 for the digital edition (£449 and £359). But while we wait for the November releases, everyone is sort of just twiddling their thumbs.

To pass the time, some have turned to the wonders of Xbox’s Game Pass – a library of games you can peruse at your own pace for just pounds a month. And it isn’t the only such service out there. There’s also Uplay Plus, EA Play, PlayStation Now, and even Apple Arcade.

It’s the “Netflix-ification” of gaming and has gathered a lot of steam. This isn’t shaping up to be a flash-in-the-pan fad like motion controls; it has the potential to be what defines the next generation. Not consoles, but services. But is this a good future for gaming? Or will cracks begin to show?

 

The competition

So who are the big players shaking up to be? Xbox Game Pass might have the strongest library so far due to their heavy investment in third-party studios. Now those investments are starting to pay off. At their recent showcase, they revealed a flurry of games, all of which are headed to Game Pass day one. Recently purchased studio Obsidian released a preview build of Grounded and announced their new RPG, Avowed. Ninja Theory also showed off Hellblade 2. And we would be remiss to mention Rare’s Everwild. All in all, their library currently has over 100 games and will grow quickly.

But with Xbox’s All Access deal likely coming to the Series X, the prospect becomes harder to resist. For a $35 per month contract, players can get a Series X console plus access to Game Pass. It’s no different from a mobile phone contract and is an appealing option for anyone who can’t foot the upfront cost.

Their largest competitor, PlayStation, will struggle to match that. They have PlayStation Now, born from the ashes of OnLive (which PlayStation purchased), creating Sony’s own cloud gaming platform. Just like Game Pass, it features a collection of first- and third-party games, though we don’t see Sony pushing quite as hard as Microsoft does for Game Pass.

To complicate matters, EA and Ubisoft also have their own platforms where they serve up their games. EA Play and Uplay Plus both feature the studios’ biggest franchises. With games like FIFA and Assassin’s Creed, it’s certainly a big draw. Then, on mobile, we have Apple Arcade, which offers a more casual experience using the same model.

And while we’re here, we should mention both PS+ and the Epic Games Store. While they aren’t game subscription services per se (PS+ is an online access subscription and Epic Game Store is, well, a storefront), both give away free games to draw you into their service. Their intentions are the same as everyone above.

 

A utopian future?

On the surface, this all sounds fantastic. For a set price, you can access a library of games and play at your leisure. As games push over £50 and look to go even higher in the next generation, it’s an appealing prospect. Even more so if it’s something like Game Pass and you can access brand new games immediately. And with 10 million subscribers for that platform alone, you can’t argue it isn’t working.

You could say it’s more consumer friendly. We’re being given access to hundreds of games – mere pennies each. And the newest games too – Game Pass subscribers can play the latest Microsoft Flight Simulator. PS+ subscribers were given Fall Guys for free in August; a brand new third-party title at no cost. A more apt comparison might be Spotify, with the latest albums released day and date.

But that might not be where the similarities will end. Artists on Spotify don’t earn a lot of money from their streams – potentially as little as 0.006 cents. So 1 million streams would earn them a whopping… $6,000. Great if you’re a huge artist who can guarantee an army of loyal listeners; not so much if you have a smaller audience. If they can listen to you on Spotify, what compels them to buy your album?

The same can be said for games – why buy them if you can access them for cheaper? It might sound good if you’re a first-party developer with that insulation, but third-party developers stand to make less from actual sales.

And as pro-consumer as it is, nothing is permanent. Games can be taken off these services, potentially leaving you halfway through a game. If it’s a massive game you can pour hours into, that’s a lot of time lost.

 

In conclusion…

All of this is without even mentioning the competition presented by cloud streaming services such as Google Stadia. Its recent launch was solid and they have a strong foundation to build on. The benefit over the other options is you don’t need the hardware; theoretically, you’ll be able to play your games wherever on any device you please. Their Pro version offers a small selection of free games and, were that to grow, it could become a fierce competitor.

What remains to be seen is how sustainable the idea is. Right now, it seems like a dream. With these services, what excels aren’t the big franchises we all know, but the smaller ones who stand to gain a whole new audience.

But we need to be careful and ensure developers who need the support find the funds they need. We have no doubt that the likes of Microsoft and Sony have this in mind, and their pursuit to bring more studios into their fold is part of that.

In the end, their goal is to create an ecosystem where people stay within their loop. That’s what services like PS+ and the Epic Games Store are hoping to achieve in particular. They want to drive traffic to their stores and online services and use these sweet treats as bait. It’s a fantastic tactic and one people won’t complain about as long as they get to watch their library grow.

The future of gaming might not necessarily be a war of platforms, but a war of services. The industry is no stranger to operating at a loss to bring in numbers, and this could be an extension of that. The mark of a winner may not be the amount of consoles sold but the number of subscribers you have. How that plays out who knows; we’ll have to wait and see.

At REALTIME, we’re ready for the future of gaming. And with our clients, we’re working on bringing it to the gaming community. If you’re looking for a creative partner for your next project, get in touch with me at [email protected].

REALTIME Appointed Key VFX Vendor on Sky Original Drama

VFX Studio REALTIME has been appointed a key VFX vendor on the second season of Sky One drama ‘A Discovery of Witches’.

The second season of ‘A Discovery of Witches has been commissioned by Sky One and is being produced by British television production company Bad Wolf.

REALTIME has been briefed to create and design a variety of different magic techniques, using a mixture of FX and 2D techniques. They have also designed and animated a hero creature for the series.

The drama is a TV adaptation of the bestselling novel A Discovery of Witches by Deborah Harkness. It stars Matthew Goode (Downton Abbey) and Teresa Palmer (Hacksaw Ridge) and is shot in Wales and on location in Italy. 

Jonathan Rawlinson, executive producer at REALTIME, said: “We all watched and loved the first series of A Discovery of Witches. It’s great to be working with Bad Wolf on Season 2 of A Discovery of Witches. We’ve flexed our creature and FX designing skills to help design a truly unique character. Here’s hoping our skills stand us in good stead to help create another memorable digital on-screen experience for fans of the series.

“The project comes at an exciting time for REALTIME. We are developing a reputation for projects where creativity and literary excellence combine to make compelling TV series. And it’s always a thrill to work alongside partners who share our passion for screen dramas that live long in the memory.”

REALTIME is also currently working on The Watch for BBC America. The Watch is a fantasy police procedural series inspired by characters from Sir Terry Pratchett’s Discworld series. REALTIME is developing a number of creature and atmospheric assets for the show.

Last year, REALTIME worked on the BBC adaptation of the 2019 The War of the Worlds. REALTIME was a key VFX partner for the production, creating visual effects for the first-ever British television adaptation of H.G. Wells’ iconic novel. 

To meet demand, the VFX Studio launched a recruitment campaign which is ongoing. The campaign will see the studio become one of the largest in the North West UK region, employing a mix of up to 100 full-time staff and freelance digital artists by the end of 2021.

 

Notes for editors

  • More information about A Discovery of Witches Season 2. Season 2  opens with Matthew (Matthew Goode) and Diana (Teresa Palmer) on the streets of Elizabethan London, where they are hiding in time from the Congregation. Here in Elizabethan London they must find a powerful witch teacher to help Diana control her magic and search for the elusive Book of Life. Alongside the Elizabethan action, back in the present day, Diana’s beloved aunts, Sarah and Em, must take shelter with notorious witch hunter Ysabeau De Clermont at her ancestral home, Sept-Tours. Meanwhile, in Oxford, Marcus and Miriam take on Matthew’s mantle to protect daemons Nathaniel and Sophie, whose pregnancy is advancing. And Gerbert, Knox, Satu and Domenico are determined to hunt down every clue they can to Diana’s and Matthew’s disappearance, and the secrets their allies are keeping from them.

 

    • Executive Producers: Jane Tranter, Deborah Harkness, Lachlan MacKinnon, Susie Conklin, Pete McTighe
    • Directors: Farren Blackburn
    • Screenwriters: Sarah Dollard, Susie Conklin, Pete McTighe
    • Producer: Edoardo Ferretti
    • Production Designer: James North
    • VFX Supervisor: Steph Coren
    • VFX Producer: Antony Bluff

 

https://bad-wolf.com/productions/a-discovery-of-witches-season-2/ 

 

TV VFX for dummies – Budgeting for your VFX (part 1)

Welcome back to another part of our ‘TV VFX for dummies’ series, covering all of the aspects of the TV VFX outline, from the biggest ideas to the smallest details. Every part of the process is important, and each has its own quirks that might leave you wondering what to do.

That brings us to today’s topic: budgeting for your TV VFX. It’s a huge topic, so rather than covering everything in one massive article, we’re splitting it into two. Each one will be filled with thoughts and advice on the topic, so make sure to check back for part 2 soon. So let’s start by looking at how you can begin to work out rough figures for your VFX budgeting.

 

Initial ballparking at the script stage

Producers and production companies are often keen to get ‘ballpark’ bids from VFX vendors. This could be while a project is still being financed, or in the early stages of pre-production, when all the key departments are doing their budget estimates based on the latest script versions.

Creating a ballpark cost for a TV series at script stage can be a daunting and difficult task – particularly if the VFX vendor has yet to meet the producer, director, director of photography (DOP) and production designer to get a sense of the creative vision they all have for the series.

The production company or on-set VFX producer or supervisor asking for a ballpark cost often needs one quickly. The temptation for a VFX vendor is to turn around a cost based on average shot costs, rather than providing a cost that considers the relevant methodology and approach for each scene or sequence

Different companies and people bid in different ways. Some will err on the side of caution and allow for any eventuality, leading to a much higher bid. Others will go for the minimum cost for each different shot or sequence, assuming they will adjust the costs later in the process to meet the actual creative brief from the director, DOP and production designer.

The result can often be disappointing – both for the client and the VFX vendor. Clients might receive much bigger ballparks than they were expecting; or, conversely, appealing low bids. Later on, they may find those large ballparks reduce, as the vendor receives more information about the series. Similarly, very small bids can suddenly balloon when the full creative vision for the series is communicated to the VFX vendor.

 

Separating the asset costs

It’s common to separate asset costs in TV series that contain lots of 3D assets – whether it’s a creature or a spaceship.

It’s useful to do this so the production company knows how much it costs to create the asset in question. Conversely, if the 3D asset is included in the shot cost, the client won’t know how much that creature or asset costs to build.

Personally, I think it’s helpful for clients to know how much an asset costs to build. Often, it is less than they think and if the asset is an important character or creature, it is useful for the client to know then how much roughly it costs each time to ‘see’ that character in the series, but separately.

Once clients know how much an asset costs, it’s helpful for them to then think about using the asset as many times as they can afford. Creatures are relatively expensive to build, but once built, they aren’t that expensive to put into a shot. So if you are going to build an asset, then use it. Or rather, if you build an expensive asset, don’t just use it in one or two shots. 

The other side of that coin is if the asset only appears once in the series, do they really need it? Could they find other ways to use it? For example, if the asset is a digital matte painting, could it be re-used by changing the lighting or time of day?

 

Keep rebidding

For a production company or producer, the overall accuracy of a budget is extremely important.  The only way to keep on top of this is for the VFX vendor to keep rebidding the series. If a vendor boards a show that doesn’t have a VFX producer or supervisor on the team, they need to rebid the series following the tech recce and throughout the shoot as any key changes are made. 

If a VFX vendor provides a ballpark at script stage and doesn’t rebid the series until shots are turned over (and is not involved with tech recces and on set supervision), there will almost certainly be a dramatic rise in the VFX budget. The changes that happen throughout a shoot need to be communicated back to the vendor throughout and the budget adjusted accordingly.

 

Budget for clean-up costs

Last – but by no means least – in terms of cost comes clean up. ‘Fix it in post’ is one of the most overused phrases in the TV industry and is not something either producers or VFX vendors really want to hear. For producers, it means unwanted costs. For VFX vendors, it can mean budget for interesting creative shots being spent on clean-up that has no production value or impact.

While there is always a need to clean up unexpected or unwanted items from a shot, too often with a tight shooting schedule, clean-up work involves cleaning up crew members, crew vehicles, and equipment. These costs can be considerable, and they are almost always more than the client was expecting.

So my suggestion with clean up is that you should budget for it. Make an allowance per episode and stick to it. Otherwise, the costs can spiral; on many series, it can take up to 30% of the VFX budget or more.

You can clearly see just how deep the rabbit hole goes when it comes to budgeting. But there is still so much more to this dense topic. In part 2, we will look at what you can do to make the process easier and give VFX vendors a clearer picture of what to expect.

If you need a VFX vendor you can rely on to get the job done to budget and to a high quality, reach out to us here at REALTIME. To discuss further, you can contact me at [email protected].