CIIE 2021 with Apollo Automobil

We are delighted to have produced a bespoke marketing film to showcase at CIIE, in Shanghai, to introduce Apollo‘s EVision S Sportscar to the world.

With a new generation of drivers and passengers in mind, the Apollo experience represents a bridge between digital and analogue lifestyles. Our promotional film sets the car against a hyper modern environment to showcase the innovative, unique design and ethos of the sportscar.

“To support our presence at CIIE 2021, in Shanghai, we needed to partner with a studio to help us to deliver our statement of intent to our audience; to produce for us a movie to showcase the spectacular Project EVO Hypercar in action and to introduce the EVision S Sportscar concept to the world and all that this means to us as Apollo Future Mobility Group.

The team at REALTIME has met and exceeded all our requirements and in a hugely compressed timescale. It was a great pleasure to work with this hugely enthusiastic, flexible and talented team.” Matthew Knott, Chief Marketing Officer, Apollo Future Mobility Group.

At REALTIME, we are dedicated to being the sort of CGI partner that collaborates with you to deliver the best work, using our knowledge of the automotive industry – and that of the TV and video game industries – to create cutting-edge solutions. If you would like to find out more, get in touch with me at [email protected].

How an outsourced CGI partner can add to your in-house team

A great deal of talent exists in the world. Think how much untapped potential exists that we miss out on when we restrict our approach. Many businesses recognise this, leading to a rise in outsourcing as a way to benefit from the plethora of skilled professionals. When polled, people highlighted several reasons why they go that route. It may be to reduce costs (69%) or as a part of their transformation (64%). In a separate study, other reasons given included doing it for the improvement to their service (31%) or to focus on their own core functions (57%).

In this interconnected world, is there an excuse to miss out on the opportunity? It doesn’t have to replace what you already have, but the wealth of specialists out there can effortlessly complement your current automotive operations. Here are three simple qualities you can find in a CG visualisation specialist that could add to and improve your output.



An external company provides you with a great deal of flexibility. For one, they aren’t a constant expense and can be called upon only when you need them. You only pay for what you need and can dip in and out as you please, saving you from hiring any extra staff beyond your current in-house team. It means you can work with another company in the way you want to, taking as much of a lead as you want.

A good CGI partner will be malleable in their approach to your project. They can bring their own expertise to the table and weigh in on any decisions, ultimately providing you with all the information you need to make an educated choice.

You know it’s a great fit when this external specialist fits right into your current operations as if they were there all along. They’ll be in tune with your brand’s aims, goals, look, and feel, perfectly capable of replicating what makes you, you. With an understanding of your car brand, they can deliver something akin to your own in-house team.


A breadth of knowledge

If you find a CG specialist working in multiple fields, you might think they’re spreading themselves too thin. But take the time to look at the quality of their output and see how the different teams complement one another.

Their knowledge in other fields can perfectly transfer to the automotive industry. With this expertise, they can bring skills such as rigging, VFX, soundtrack editing, environment building, shoot management, and cinematography to the table. This can only benefit you, adding artistic value to what is being produced.


A depth of knowledge

Of course, you also want them to have a deep knowledge of the automotive industry. This goes without saying. But it ties into many of our points above. For a company to be flexible, receptive to your brand, and knowledgeable of skills outside of the industry, they need to first have a deep understanding of this sector. They need to be intimately familiar with cars and love them beyond their work.

Above all, they need to know what it means to be ahead of the curve; at the top of their game. Both artistically and technologically, they need to prove why they’re a good fit for you. A love of the industry will be what drives them to deliver their best work.

Outsourcing doesn’t have to be a dirty word, nor does it have to intrude on your current operations. Done right, it builds on what you already have, allowing you to focus your in-house team’s attention where you think it is needed and leave the visualisation work to other professionals. The best projects will draw from both resources, creating a final product that you can be proud of.


REALTIME is dedicated to being the sort of CGI partner that exemplifies all of the above. We work with you to deliver the best work, using our knowledge of the automotive industry – and that of the TV and video game industries – to create cutting-edge solutions. If you would like to find out more, get in touch with me at [email protected].