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4 ways VFX recruitment is changing

As we all know, the last year introduced a new world of lockdowns, social distancing, and remote working. And everyone can see how it has changed our lives. 

But now we’re faced with even more changeA “new normal,” as more people are vaccinated and consider returning to how life used to be. Now, the question is, how much will our world resemble what it did before this all happened? Is remote working here to stay? And, significantly for the VFX industry, is relocating new hires going to be a thing of the past? Suddenly remote working gives studios the opportunity to recruit from halfway across the world. 

What will VFX recruitment look like in the coming months? 

Office vs home 

Perhaps the biggest challenge is going to be how to get people back into the office. We’ve not had a long, expensive commute for over a year now, will people want to go back to that full-time? It’s also allowed for flexibility, which has long been lacking in the industry. 

That’s not to say the office is obsolete. The VFX industry is a collaborative one. We want to be able to welcome clients into a studio space and get our teams together to brainstorm in a nurturing environment. Zoom calls are great – but they aren’t the same as having people come together in one room. 

So, one massive change we’re likely to see is a more fluid way of working. Companies will have to consider how they cater to both crowds, and this might mean shaking up our idea of what an office is. We think that we’ll see a blended working week, with hotdesking picking up, more communal areas for people to mingle and share ideas. A more open approach might be just what’s needed to get people excited about coming in again. In short, we need something at the office that we can’t get at home. 

Pulling from the same talent pool 

In a similar vein, remote working will benefit studios when recruiting, as people don’t have to be geographically close to the office. They could be on the other side of the country, if not in a completely different one altogether.  

So how will companies differentiate themselves from the crowd? They have to offer something more. And if we see a boom of freelance work, that’ll be even more important. We might see companies more open to listening to potential employee’s demands and offer more flexible options. Smaller studios might fare better as they can offer a more intimate environment that values all voices, one where everyone knows everyone else.

Changing priorities 

Something we’ve seen improve over the last year is the prioritisation of employee care. Since lockdown was tough on all of us, conversations about mental health and wellness are more common. That’s something we love to see. 

Now workplaces have to continue putting people first, where everyone feels appreciated and a valued member of the team. It also means offering a more fluid way of working. The traditional 9 to 5 doesn’t work for everyone, so a smart company will offer flexible hours. It means people can fit their personal life around their work. Take an extra hour at lunch and make it back later. Go and pick your kids up from school. And if you need a mental health break, take it. We wouldn’t be surprised if that kind of corporate attitude becomes more common.

Technical challenges 

Working from home presented its own unique technical challenges. Not only did we have to up our game with video conferencing software, the industry had to make sure that staff could remote into their computers in the office via a VPN and remote desktop application. 

To support remote working at REALTIME, we made several changes. We installed a 10 Gigabit internet connection in our two studios, invested in our GPU rendering capabilities, and worked hard to increase our security – as a result, we are well on our way to becoming TPN (trusted partner network) accredited.   

So, what do VFX recruiters want? 

If you’re looking to get into the VFX industry, or simply just want to move somewhere new, hopefully this gives you an idea of the shifting priorities. And while you have some say in how you work, they’ll still be looking for your best work. So, what do you need to show? 

For us, it isn’t just about what looks good. That’s great – we love to see amazing work. But we’re focused on you. Don’t forget that you’re one person applying for the role, not the whole team. What did you, the individual, do? What can you point to, even a rock or a tree, that you can say is your work? 

And what was your process? Some companies don’t want to see the entire working out, but there still needs to be a sense of where your ideas came from. How have you made your projects work? Why did you make the decisions you did? VFX is art, and every piece of art is made up of thousands of micro-decisions, so let that thought process speak for itself. It’s not just about high-quality work, but also high-quality thinking. 

So here we are, about to enter the second half of 2021, and we’re not sure what the future holds. But something we do know is the VFX industry is changing. And we can’t wait to see where it goes. 

REALTIME is always looking for bright minds to join our team. If you think you’re a good fit for our team, reach out to our recruitment team at [email protected]

Subnautica wins Best Animation / Special Effects at the Vega Digital Awards

We are delighted to announce that REALTIME has won a Vega Digital award for our work on the Subnautica: Below Zero trailer!

Out of 1,392 entries submitted from 33 countries, our trailer was chosen for the award in Best Animation / Special Effects – video campaign (single).

The launch trailer for Subnautica: Below Zero is the third cinematic trailer created for the open world survival action-adventure game. Set two years after the original game, and in the arctic region of Planet 4546B, the game marks a new chapter in the Subnautica Universe – a story we were delighted to help bring to the screen.

Huge congrats to our incredible team & thanks to the jury and our friends at Unknown Worlds Entertainment, who trusted us with their vision.

REALTIME team up with Ukie to #RaiseTheGame on diversity

The #RaiseTheGame pledge, an initiative from UKIE, is a collaborative and high-impact commitment to improve equality, diversity and inclusion in the games industry — creating cultures where everyone belongs, voices are heard and ideas can thrive.

We are proud to announce that we are supporting the #Raisethegame initiative by pledging to create change within our own organisation.

Companies signing up to the pledge work towards:

  • creating a diverse workforce by recruiting as fairly and as widely as possible
  • shaping inclusive and welcoming places to work, by educating and inspiring people to take more personal responsibility for fostering and promoting diversity and inclusion
  • Reflecting greater diversity within games at every level from game design and development through to marketing and community engagement.

REALTIME joins developers, publishers and other companies associated to the video games industry who have also signed-up to the pledge, including Xbox, Mediatonic, Rare and EA.

Says Tony Prosser, Managing Director of REALTIME, “We wholeheartedly support the principle of equal opportunities and nurturing a diverse and inclusive environment within our business. Signing up to Ukie’s #Raisethegame pledge is a hugely exciting step for REALTIME; diversity in our workforce ensures diversity, innovation and resilience in our work, which is a vital to our company culture.”

REALTIME Appointed Key VFX Vendor on Sky Original Drama

VFX Studio REALTIME has been appointed a key VFX vendor on the second season of Sky One drama ‘A Discovery of Witches’.

The second season of ‘A Discovery of Witches has been commissioned by Sky One and is being produced by British television production company Bad Wolf.

REALTIME has been briefed to create and design a variety of different magic techniques, using a mixture of FX and 2D techniques. They have also designed and animated a hero creature for the series.

The drama is a TV adaptation of the bestselling novel A Discovery of Witches by Deborah Harkness. It stars Matthew Goode (Downton Abbey) and Teresa Palmer (Hacksaw Ridge) and is shot in Wales and on location in Italy

Jonathan Rawlinson, executive producer at REALTIME, said: “We all watched and loved the first series of A Discovery of Witches. It’s great to be working with Bad Wolf on Season 2 of A Discovery of Witches. We’ve flexed our creature and FX designing skills to help design a truly unique character. Here’s hoping our skills stand us in good stead to help create another memorable digital on-screen experience for fans of the series.

“The project comes at an exciting time for REALTIME. We are developing a reputation for projects where creativity and literary excellence combine to make compelling TV series. And it’s always a thrill to work alongside partners who share our passion for screen dramas that live long in the memory.”

REALTIME is also currently working on The Watch for BBC America. The Watch is a fantasy police procedural series inspired by characters from Sir Terry Pratchett’s Discworld series. REALTIME is developing a number of creature and atmospheric assets for the show.

Last year, REALTIME worked on the BBC adaptation of the 2019 The War of the Worlds. REALTIME was a key VFX partner for the production, creating visual effects for the first-ever British television adaptation of H.G. Wells’ iconic novel. 

To meet demand, the VFX Studio launched a recruitment campaign which is ongoing. The campaign will see the studio become one of the largest in the North West UK region, employing a mix of up to 100 full-time staff and freelance digital artists by the end of 2021.

 

Notes for editors

  • More information about A Discovery of Witches Season 2. Season 2  opens with Matthew (Matthew Goode) and Diana (Teresa Palmer) on the streets of Elizabethan London, where they are hiding in time from the Congregation. Here in Elizabethan London they must find a powerful witch teacher to help Diana control her magic and search for the elusive Book of Life. Alongside the Elizabethan action, back in the present day, Diana’s beloved aunts, Sarah and Em, must take shelter with notorious witch hunter Ysabeau De Clermont at her ancestral home, Sept-Tours. Meanwhile, in Oxford, Marcus and Miriam take on Matthew’s mantle to protect daemons Nathaniel and Sophie, whose pregnancy is advancing. And Gerbert, Knox, Satu and Domenico are determined to hunt down every clue they can to Diana’s and Matthew’s disappearance, and the secrets their allies are keeping from them.

 

    • Executive Producers: Jane Tranter, Deborah Harkness, Lachlan MacKinnon, Susie Conklin, Pete McTighe
    • Directors: Farren Blackburn
    • Screenwriters: Sarah Dollard, Susie Conklin, Pete McTighe
    • Producer: Edoardo Ferretti
    • Production Designer: James North
    • VFX Supervisor: Steph Coren
    • VFX Producer: Antony Bluff

 

https://bad-wolf.com/productions/a-discovery-of-witches-season-2/ 

 

Four ways to boost your trailer visibility with performance marketing

Our friends over at attract mode have written up some hints and tips on how to boost the number of eyeballs you can get on your video game trailers with performance marketing.

Stefan Wehler has been working in video game marketing for over 15 years and has supported all sorts of game developers, from Independent to AAA including Riot Games, Funcom, Remote Control Productions, Astragon, Zeuz and more.

Take it away Stefan!

You have pushed that publish-button and dropped your trailer like it’s hot. Sure, you know your way around video SEO and have used all the little growth hacks to get it discovered by your desired audience. You named it with a keyword-heavy title, tagged it with the most relevant search terms, and distributed it across all your social consumer touchpoints. You asked your team, friends, and partners to engage and share the video to the max.

But what if you are still not getting the number of eyeballs you have been looking to achieve? I’m not surprised! In May 2019, 500 hours of video content was being uploaded to Youtube every minute. That’s a lot of content to consume, and a year later I’m sure this number is even higher. The good news is that one-third of the global internet population view more than 1 billion hours of video each day on YouTube (source YouTube). The bad news is you have to find your relevant audience amongst these billions of eyes.

The is where Performance Marketing is here to help!.. Let’s have a look at your options on YouTube first. You have 2 choices on Google’s video platform.

TrueView Instream ads

When it comes to length, many people have the misconception that you are limited to tv commercial like ad formats
with YouTube PreRolls. To be honest, indeed, short-form videos perform quite well. But assuming your trailer is of top quality, the actual time limit is 3 minutes. Viewers will be able to skip after 5 seconds, which is why especially movie or tv trailers have been putting a micro- teaser for the full trailer in the first 5 seconds for quite some time now. Its ultimate goal is viewer rentation for the full length of the video.

But even if users opt to skip your video, it’s no drama as you will not get charged for the impression. The charge applies either if a user watches at least 30 seconds or engages with your TrueView ad, for example, by liking it or clicking on the link.

You can have these ads run on either YouTube exclusively or expand to partner sites on the Google Display Network with the whole wealth of targeting options coming with advertising on the Google Ads ecosystem. Go broad with an affinity audience and topics or niche with in-market audiences, custom audiences, or even single keywords and creator videos where you would like to see your trailer running.

 

TrueView Video Discovery ads

The Video Discovery Ads are a different breed of video advertising compared to instream ads. If you have ever done search engine marketing, you know that it takes a heroic effort to set it up, manage the campaign, and keep costs under control. But don’t forget: YouTube is considered to be the 2nd largest search engine on the internet, processing 3 billion searches a month. And it’s much more accessible and even more relevant when your target audiences are millennials, Gen Z or younger.

To place your video in the search results is much easier to achieve and cost effective with TrueView Video discovery ads compared to classic SEM with a video creative. Where In-Stream Ads play in front of other videos, Discovery Ads show up on the YouTube search result page, on the right-hand side-bar of the YouTube watch page, and YouTube’s mobile app homepage. Most importantly, these ads require excellent copywriting as you only have 25 characters for a catchy headline and two lines of 35 characters for the description. Your video thumbnail needs to be eye-catching as well to attract searchers to click on your ad. Motion only happens if users hover over the thumbnail, which will give them a short glimpse of the video content. The other big difference to In-Stream Ads is how you get charged. No matter how long users watch your video, you only pay per click. Sound expensive? It’s not!

People tend to think that both YouTube formats must be quite expensive. But in reality, you can run campaigns on a cost per view of 0.05 € or even lower. So as your trailer is top-notch, you shouldn’t have problems running on a 30% view rate. A quick calculation backward shows that a 10k € spend would give you 200,.000 views and around 6.6 M Impressions. That’s what I consider quite a return for your money.

Facebook Video discovery

As mentioned at the beginning of this blog, you will have distributed your trailer via social. The Facebook ecosystem holds another opportunity to boost your video performance. As context, you have to be aware that video has become a focus for Facebook. Mark Zuckerberg kept mentioning this in earnings calls over recent years. The agreement between Microsoft’s sunset streaming platform Mixer and Facebook live is only the latest sign of how much effort Facebook has been putting into upping their game when it comes to video on the core feed as well as on Instagram.

Boosting video views is baked in to the Ads Manager as one of the 11 campaign types delivering to both platforms. By default, the video view ad type will focus on pushing ThruPlays, which equals a watch time of 15 seconds minimum. Right after, you will be given a choice if you want to be charged by impression or ThruPlay.

To inform your campaign setup, take a look at Creator Studio first. The insights tab of Creator Studio is your go-to place to explore the organic performance of your videos. What is the average time people spend watching your video, how many 1-minute views did you achieve, and most importantly, which audiences have engaged with your video. Before you set up any targeting and budget make sure that you check these stats thoroughly and use it to your advantage on the hunt for more eyeballs.

 

Twitch Trailer blasts

In 2020, I cannot leave out Twitch for boosting your trailer’s visibility. You think the live streaming platform is only for gamers showing off their game skills? Think again, the number of monthly visitors has risen 88% between November 2019 and April 2020 (Source: Twitch), and the viewers come for more than games, not just since COVID. Music has gained popularity, sports as well and just lately Twitch has introduced watch parties where the users can enjoy the latest tv shows together.

On Twitch you can opt for classic pre-rolls, but, in my opinion, what works even better is getting your trailer delivered right to the community by their favorite influencers. Enter Bounty Board, Twitch’s platform to connect with millions of micro-influencers. It works on a Cost per engaged view (CPEV) basis, which means viewers will have to watch your trailer for at least two continuous minutes before you get charged. Once set up, your campaign is posted as a bounty to the connected streamers. The creators who see it and see that it lines up with their community can accept the bounty and start distributing your video. As micro-influencers typically have a highly engaged fanbase, the CPEV makes total sense as you can expect some good engagement numbers. Handpicking them would be tedious to impossible (read this blog if you want to dive deeper into the influencer funnel topic), but Bounty Board facilitates it for you at scale.

 

Hopefully the above has given you a good overview of some things you can start exploring yourself to improve the performance of your marketing campaigns. Ideally, you can even leverage a mix of them if you have the budget to do so. It will pay off!